No, I’m not talking about Dora the Explorer. I’m talking about copywriters and marketers who can’t write a single ad or email for themselves without blatantly copying someone else. And let me get one thing clear: I have a swipe file, in fact I sell my swipe file because swipe files help create inspiration, they’re […]
Enzo Ferrari started off racing for Alfa Romero in the 1920s, he was an avid racing enthusiast. After a few successes he retired himself from racing in 1932 and switched to focusing on the production and management of Alfa Romero automobiles. Around this same time he formed his own his own racing team under the
It’s currently 12:06 AM here in Kansas as I write this email. I couldn’t fall asleep, so I decided to open up Word and add a little bit to the book I’ve been writing. Which may never be released, but every now and then I add a little more to this book. Anyways in this
GTA, one of the best series of games ever released. (Besides the remastered definitive edition, we don’t count that mmkay?) Anyhoo: When they first released GTA you wanna’ know what they did? I’m willing to bet you have a hint from the title of this email. They paid for negative reviews. Why? Controversiality. I’ve spoke
I hopped on a zoom call with a past client this morning. My last work for him was a long form text sales page. This time, he was looking for a new VSL instead of text. He had a pretty big budget, too. He wasn’t just looking for a basic powerpoint presentation. The whole deal:
In Claude Hopkins book, Scientific Advertising, he speaks about being specific. Which, by the way, compare Hopkins to modern advertising as you would Freud to modern psychology. 99% of information products simply rehash the information contained in this book in a different voice. Continuing on: Generalities are never the way to go. For example, I
Heinrich Himmler was the creator of what we know as the holocaust. Either the 2nd or 3rd in charge of the Nazi’s, depending on what day. During the crumbling of the Nazi party, many of the high ranking leaders fled. Some of them to Argentina. In which, there’s an entire town that solely speaks German
Netflix recently released Tinder Swindler. The concept is essentially a guy that’s been a conman since 17 formed a pyramid scheme swindling people he found off of Tinder. He would convince them he was the heir to a diamond company and was being hunted, nearly killed. Therefore, needed to borrow their cash or cards as he
Socrates is a well-known philosopher from ancient Greece. Approximately 5th century BCE. Another group of philosophers prevalent at that time was the Sophists. There’s a big difference between them, though. The Sophists were primarily salesmen. They traveled around essentially selling seminars on how to use rational arguments in persuasive ways. Such as court. On the other