It’s currently 12:06 AM here in Kansas as I write this email.
I couldn’t fall asleep, so I decided to open up Word and add a little bit to the book I’ve been writing.
Which may never be released, but every now and then I add a little more to this book.
Anyways in this particular chapter, I was writing about narratives.
It was a good lesson so I figured I’d write out an email, too.
So, here’s a snippet of that chapter:
Marketers, lawyers, journalists, prosecutors, politicans and beyond all really have one job.
Creating and controlling narratives.
But first, what really is a narrative?
Here’s Googles definition:
- a spoken or written account of connected events; a story.”the hero of his modest narrative”
Take another look at narrative used in a sentence.
“The hero of his modest narrative.”
It’s essentially crafting stories that build relationships, which in return lead whoever you’re speaking to closer to your goal.
Could be a lawyer convincing a judge or jury his client is innocent.
(Watch a lawyer during a trial you’ll see them use several stories that paint the defendant a certain way.)
Or the opposite, a prosecutor trying to paint the defendant as guilty.
And name a single politican that doesn’t use narratives.
Trump for example was a self made man, who doesn’t listen to anybody, and used stories to portray that.
Now for journalists:
Look at Fox, it’s biased right, they paint stories that portray them in a good light.
Such as “these BLM protestors weren’t wearing masks and spreading covid, they’re evil!”
Or NY Times publishing Trumps tax info painting him as a villian who doesn’t support the American system.
Last, but not least, marketers:
Let’s look at Tai Lopez.
One of his most famous ads he says something like “I started out in a trailer park with $47 to my name”.
Then goes on to cast a story that leads to what he’s selling.
All of these people (and brands) understood one thing, narratives is the name of the game.
If you can create and control a narrative, you win.
The art of creating compelling believable stories that build relationships and support your end goal is a skill that’ll benefit you for the rest of your life.
That’s it for me.
Just a little snippet along the lines of the chapter I was writing.
Might never release this book, mostly just writing it because I like writing, but figured it was too good to not email out.
Alrighty, I’m gonna’ go to bed now.
This blog post was originally part of an email newsletter I used to send out.
That list has since then been inactive due to me being busy with client work, but I plan on starting back up a newsletter here soon.