This Company Paid for Negative Reviews (and It Worked)

GTA, one of the best series of games ever released. (Besides the remastered definitive edition, we don’t count that mmkay?) Anyhoo: When they first released GTA you wanna’ know what they did? I’m willing to bet you have a hint from the title of this email. They paid for negative reviews. Why? Controversiality.  I’ve spoke…


Open Loops

I hopped on a zoom call with a past client this morning. My last work for him was a long form text sales page. This time, he was looking for a new VSL instead of text. He had a pretty big budget, too. He wasn’t just looking for a basic powerpoint presentation. The whole deal:…