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Couldn’t Sleep, So Here’s an Email

It’s currently 12:06 AM here in Kansas as I write this email. I couldn’t fall asleep, so I decided to open up Word and add a little bit to the book I’ve been writing. Which may never be released, but every now and then I add a little more to this book. Anyways in this […]

This Company Paid for Negative Reviews (and It Worked)

GTA, one of the best series of games ever released. (Besides the remastered definitive edition, we don’t count that mmkay?) Anyhoo: When they first released GTA you wanna’ know what they did? I’m willing to bet you have a hint from the title of this email. They paid for negative reviews. Why? Controversiality.  I’ve spoke

Open Loops

I hopped on a zoom call with a past client this morning. My last work for him was a long form text sales page. This time, he was looking for a new VSL instead of text. He had a pretty big budget, too. He wasn’t just looking for a basic powerpoint presentation. The whole deal:

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