The Challenge: An Invisible Product
Proxycurl had a powerful, developer-centric API for sourcing professional contact data. However, their market presence was minimal. Their existing content was sparse, lacked SEO focus, and failed to communicate the product's value to either technical or business audiences.
They faced a critical business problem: a best-in-class product that was effectively invisible to its target market. The core challenges were:
- No Organic Visibility: The company wasn't ranking for high-volume keywords like "reverse email lookup" (14,800 monthly volume) or high-intent terms like "linkedin data scraper".
- Poor Developer Onboarding: Unclear documentation and a lack of tutorials created friction for new users, increasing time-to-value and churn.
- Weak Competitive Positioning: They struggled to differentiate themselves from larger, more established players in the data enrichment space.
The Solution: A Three-Pillar Content Strategy
I was brought on to build and execute a content strategy from the ground up. The goal was to establish Proxycurl as the definitive authority in its niche. My approach was built on three pillars:
- Foundational SEO & Keyword Strategy: We started by identifying high-intent, low-competition keywords that developers and decision-makers use when searching for data solutions. This involved deep competitor analysis and mapping search intent to different stages of the buyer's journey.
- High-Intent Content Creation: With a clear roadmap, I produced a steady stream of over 30 long-form, technical articles. Each piece was engineered to rank on Google while providing immense value, including comprehensive "Best of" guides, technical tutorials with code examples, and thought leadership articles.
- Developer-Focused Education: Beyond acquisition, the content was designed to improve activation and retention. I created clear, practical guides and documentation that reduced the friction of using the API, improving the developer experience and freeing up the support team.
The Results: Market Authority and Explosive Growth
Over 15 months, the content strategy transformed Proxycurl's organic presence. This success was concentrated in their primary target market, with over 3,200 of their top pages by traffic originating in the United States.

The strategy was particularly effective at capturing high-intent traffic by dominating search results. We secured top positions for both high-volume informational keywords and high-intent commercial keywords.
Example SEO Wins
Keyword | Monthly Volume | Position |
---|---|---|
linkedin data scraper | 720 | 1 |
contact enrichment api | 50 | 1 |
clearbit competitors | 110 | 5 |
reverse email lookup | 14,800 | 9 |
firmographic | 2,400 | 9 |

The impact went beyond traffic. The content became a core business asset that:
- Drove Qualified Leads: The growth in organic traffic led to a consistent and predictable flow of high-quality sign-ups.
- Improved Developer Onboarding: Clear tutorials and documentation reduced support tickets and helped users achieve their goals faster.
- Dominated Competitive Keywords: Our comparison articles secured top-3 rankings for over 333 lucrative keywords, capturing traffic that previously went to competitors.
Note: I left Proxycurl in October of 2024, and they ended up being sued by LinkedIn/Microsoft in January of 2025, which led to them closing down, and the site becoming abandoned. Also, some of the original article examples below may be slighly altered/had some things removed as a result (you can always use The Wayback Machine with the article URL).
Data-Driven Content Highlights
Below are a few examples from my portfolio that demonstrate the strategy in action.
The 10 Best Professional Social Network Automation Tools for Lead Generation
Discover how Professional Social Network automation tools can transform your lead generation strategy.
Read Article →The Ultimate Guide to Professional Social Network X-Ray Searches (2025 Update)
A definitive guide to searching for and extracting Professional Social Network profiles at scale with X-ray searches.
Read Article →Comparing the 13 Best Data Enrichment Tools
A thorough comparison of the 13 best data enrichment tools currently available in 2025.
Read Article →The Top 5 Reverse Email Lookup Tools of 2025
Explore the top reverse email lookup tools, linked to a free tool page that ranked highly and generated qualified leads.
Read Article →How to Automate Cold Calling Lead Generation
Learn how to programmatically find and enrich prospects with accurate contact information for cold calling campaigns.
Read Article →How to Get a Professional Social Network Profile's Contact Information Programmatically
A step-by-step guide to programmatically finding contact information for Professional Social Network profiles.
Read Article →LinkDB: A Comprehensive Professional Social Network Dataset
Skip web scraping and proxies. Access over 485 million Professional Social Network profiles with LinkDB.
Read Article →How to Automate Professional Social Network Messaging (Without API)
Learn how to programmatically message anyone on Professional Social Network without requiring its messaging API.
Read Article →Professional Social Network Recruiter Pricing and Tier Comparison (2025) - Lite, Professional, Corporate
Understand the functions and pricing of Professional Social Network Recruiter in 2025.
Read Article →How To Search on LinkedIn Without Logging In
Learn how to search profiles on LinkedIn without logging into your own personal account.
Read Article →